Game changing instagram food pages – learn form the best in the game!

Guest Article by Pavitra Nanthan

Instagram can be powerful tool if used the right way. If you are a novice getting into food blogging, it can be intimidating to tell your story. We have gathered some food pages to first drool over and then learn from. Having a personality to their page is what these ladies excel at, take a note or two and you are well on your way to make your page stand out!

Amrita Kaur (@Amritaoflife)

Amrita was known in earlier days for her home-made bacon jams (amongst many other things). After her stint into Ayurveda she underwent a complete transformation which helped her build this empire of modern Ayurvedic cooking suitable for the urban environment. Sticking true to her inner principles, she stopped making bacon jam, leaving many disappointed but continued teaching Ayurvedic cooking through multiple mediums. In her page you can not only find tips on cooking, but messages to lead a holistic life. She shares recipes that help you balance your doshas and makes them look bomb.com. Attend her live sessions to get some insights into what ayurvedic eating is all about. 

 

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Top tips to take-away from her page:

  • Be consistent with your content
  • Use all the tools provided, insta live sessions, reels, stories and main feed to engage with the audience
  • Choose a niche and make it relatable to the audience

Sae Koranne-Khandekar (@skorrane)

Sae is a food writer and a culinary genius! She makes cooking look so simple and accessible that it’s impossible to go through her feed and not enter the kitchen. While her book ‘Crumbs’ is easily the bread bible of India, her book ‘Pangat – a feast’ is a deep dive into Maharashtrian food. She shares on Instagram recipes that go into every little detail, but keeps the language simple and friendly. 

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Top tips to take-away from her page:    

  • Keep it simple, silly!
  • Share your personal experience and stories relevant to your niche
  • Keep your pictures approachable and friendly

Shriya Shetty (@Chiashetts)

Shriya is the Ghee Roast girl of India. She has been exploring Manglorean cuisine and her feed is filled with stories of lesser known Mangalorean food. Her journey has entailed hosting themed pop ups with ‘Literary Tables’ where she told the story of books like Harry Potter through food and to her quirky representation of temple food in her ‘Shetty Lunch home’ pop up on Mumbai to now using the lockdown to conduct very exciting workshops. Her ventures Pupkins Kitchen and Buttercream Co. which role out delicious bread and desserts have opened up after the lockdown and if you are in Mangalore do not miss them.

 

 

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Top tips to take-away from her page:

  • Tell your story authentically
  • Touch upon stories that are unheard of and forgotten
  • Do live sessions and interact with your audience

Samyukta Kartik (@yume.culinary)

Samyukta is an expert in plant-based cooking. She is an advent activist against animal cruelty and has worked on building her culinary repertoire around making plant based food easy to make at home. She shares recipes on everything from vegan milk to cheeses and main dishes to desserts. She also works on sharing alternatives to regular animal based products at home to replace with plant based. Her platform ‘Yume Culinary’ has online courses that can help you learn vegan cooking. If you are looking to transition to a plant based diet, look into her page for inspiration.

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Top tips to take-away from her page:

  • Develop a wide range of skills around one niche
  • Speak out for what you believe in
  • Work on visual and verbal story-telling

Deepa (@Paticheri)

Deepa is a cultural anthropologist who also works on re-creating lesser known recipes of South. Her page is filled with breath-taking pictures and stories that help you travel back in time. She speaks about the history of food in such an engaging language that it’s easy to learn and enjoy the process. She, along with a bunch of others, has been curating ‘Shalikuta’ which is on its way to becoming a rice journal of sorts. Her IGTV videos that depict recipes with mesmerizing visuals are something to look out for. Follow her to get your inspiration on photo journaling and story-telling.


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Top tips to take-away from her page:

  • Speak stories through your images
  • Write well researched recipes and include a bit of its history
  • Work on building your own style of photography

TOP TAKE-AWAYS

Be consistent with your content

Tell your story authentically

Develop a wide range of skills around one niche

Work on building your own style of photography

Hope we have inspired you enough to start your own food diaries; it’s always good to find ways to express yourself.

Pavitra Nanthan

About The Author

Pavitra Nanthan is the quintessential perpetual dreamer. She has been traveling around, looking for stories, laying them out in her words. What’s leftover, she puts into her cooking, spinning dishes that tell stories of their own.  She currently freelances as a marketing consultant for brands working towards sustainability and you can get in touch with her on pavitrananthan@gmail.com

Pavitra Nanthan

About The Author

Pavitra Nanthan is the quintessential perpetual dreamer. She has been traveling around, looking for stories, laying them out in her words. What’s leftover, she puts into her cooking, spinning dishes that tell stories of their own.  She currently freelances as a marketing consultant for brands working towards sustainability and you can get in touch with her on pavitrananthan@gmail.com

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